Maybe campaign goes youth again
Marlboro’s Maybe campaign has re-introduced youth (possibly heading toward the boundaries of legality again with the advertising authorities in Germany). A ‘Maybe’ may not fall in love, it seems. The couple featured in the advertisement (left), seem to be spending romantic time out of doors. Maybe they have emerged after some physicality, giving the unshaven man some time to light up and demonstrate to his beloved that he does not intend to live long. Lovely sunrise, though.
Meanwhile, JSP seems to have de-emphasised the ‘glide’ technology that featured in their advertising towards the end of last year. They are just going for the no additives approach. The poster is a bit dull; I spotted this one through a snow covered roof at ‘sunrise’. Not a romantic location at all.
Finally, Pall Mall continues its advertising spend. I have not seen any big posters recently, but the ubiquitous cigarette machines are clearly suitable locations. This one captured today at Munich Airport (left). The spring flowers make a nice touch.