Be informed

Camel seems to push its brands in January and February in Germany. The brand is sharing the approach of Marlboro, JSP, Pall Mall and others – focus on the brand, two varieties, clean packaging an asinine strapline. In this case, “Camel unplugged” captures that approach coupled with the familiar “Geschmack ohne verstärker” – essentially taste without additives, if my translating skills are in tact.

This campaign is clearly a winner because that august publication, the Cigar Journal, has verified the taste claim having compared 36 similar products. So there you have it. See you in hospital.