55 – the magic death number
Cigarette advertising is back in Germany. Two campaigns – Winston and now Camel – have something in common, the number 55. It is the number of death sticks that can be squeezed into a packet that is just short of the size of a brick. The two brands also have their brand management by Japan Tobacco in common. Let’s see if 55 catches on.
Be informed 
[…] – back on the streets. And what is more, still marketing under the Vive le Moment tag. And normal packets, […]