Archive for October, 2017|Monthly archive page
I passed an examination!
Since getting back from holidays in the Alps in August, it has been quite busy. The start of an academic year is always busy; this year had its own challenges. And they are persistent. Apologies to my readers. Something had to give.
I have, however, now passed my Goethe Institut B1 German exam. It was quite an experience. I have not taken a formal examination for maybe 20 years (since completing my undergraduate degree). So, I had to prepare. The Goethe Institut offers plenty of mock examination materials for that purpose. I have spent the best part of a year trying to improve my mock scores. Examinations are as much about technique as they are content. Answering the question helps – though because the questions and/or instructions are in German, that makes it a shade more tricky to get right. I practised hard answering questions alone and with my tutor.
I have to say that I thought – confidently – that I had failed the listening part of the examination. In my training, this was my weakest discipline. One has to listen to a cod radio-discussion programme and identify who said what. There is little concession to speed. Some of the voices seem similar and, as was in my case, in the first instance, I had no idea what the theme was! But somehow, I passed that part with a creditable 77 (84 overall from four disciplines).
Anyone is doing this examination in Munich, be advised that the online “pass checker” tool may not work. After two weeks the Institut wrote to me to ask when I was going to pick up my certificate! And against their own guidelines, they sent it to an address in Munich for me to retrieve rather than have to attend in person. At 200 Euros, it is not a cheap option. But I am unexpectedly proud.
Autumn 2017 cigarette advertising in Germany
In recent weeks, the advertising territory has been completely owned by Gauloises. Indeed, Gauloises’ current campaign draws on the company’s favourite advertising theme, semi-naked women (left). I think the scenario is something like this – two women out for the night but have not had time to get ready because they work hard. So they bring their stuff with them and get changed in the taxi or some other vehicle. Whatever, they turn out brilliant.
However, JPS is back with a bunch of ultra-annoying 20-somethings (2/3 bearded men) sat on the roof – because they are so antisocial that they are not allowed inside – thinking up cool business ideas (presumably). A couple of laptops to symbolise work/creativity. One of the bearded men can do laptops and smoke simultaneously. Both the women are smoking but they don’t have laptops (men’s work?). The two other blokes are sockless, one of whom seems to be able to do amazing things with stools. I say no more.
Actually, I love the positioning of the poster next to a no-smoking sign!