Archive for January, 2015|Monthly archive page
Here’s the next challenge to our liberties
So here is the next outrage – the inappropriately named Transatlantic Trade and Investment Policy, coming to a court not near you very soon. It is inappropriate because it is not really a trade and investment policy. Such a policy would, on the whole, be benign. This one, by my understanding, gives large corporations the opportunity to challenge nation states/governments on issues that they view as restrictions on trade. So, a nationalised health service is conceivably a restriction on trade of US healthcare providers. Under this argument, US corporations would be able to make the case that they should be able to compete for contracts in the NHS – the whole of the NHS, not just the bit that the UK Conservatives have so far transferred to their private sector firms. Equally, all environmental policy could be viewed in this way. Restricting carbon emissions, for example, imposes costs on firms, that is a restriction on trade. Surely corporations should be able to pollute as much as they like?
Camel’s spring push
Camel seems to push its brands in January and February in Germany. The brand is sharing the approach of Marlboro, JSP, Pall Mall and others – focus on the brand, two varieties, clean packaging an asinine strapline. In this case, “Camel unplugged” captures that approach coupled with the familiar “Geschmack ohne verstärker” – essentially taste without additives, if my translating skills are in tact.
This campaign is clearly a winner because that august publication, the Cigar Journal, has verified the taste claim having compared 36 similar products. So there you have it. See you in hospital.
New year smoke
There is not much interesting happening on the cigarette advertising front at the moment in Germany. All to report is that JSP has claimed a few vacant advertising hoardings and come up with the amazing offer of “extra for you”. This prompts me to say my usual – extra tar, carcinogenic chemicals, death. Happy new year.
Ched Evans – rape and re-habilitation
I was not going to comment about this case. I’m not particularly qualified in terms of the law and the crime, but three things in particular have prompted this post. First, some background for readers not familiar with the case. Ched Evans was a footballer for Sheffield United, a third league club in England. He was convicted of rape in 2011 and sentenced to 5 years imprisonment. He served half of his sentence and is now ‘out’ on licence and seeking to relaunch his football career. It is clear that his old club was keen to take him back, but sponsors pulled out and the negotiations ended. Oldham football club then took up the case and was offered guarantees against losses incurred if sponsors pulled out by Evans’s future father-in-law, Karl Massey, a rather wealthy businessman. That has now fallen through after pressure on the club and its employees. The precise details are unclear. Evans insists he is innocent of rape. He had not offered apologies to his victim whose identity has apparently changed 5 times since the crime. Since the Oldham contract fell through, Evans has now apologised for the effects of his actions, but still protests his innocence. Then yesterday some extraordinary things happened. First, Gordon Taylor, the head of the Professional Footballers’ Association – the trade union for footballers – likened the case, wrongly, to victims of
the Hillsborough disaster where 96 people were crushed to death because of police incompetence and then blamed for it after a police cover-up. Taylor has since apologised. Then the Manager of my club, Steve Bruce (right), inexplicably waded in saying that he had looked at the evidence himself and he thinks that there is a case for appeal. Mr Bruce, Hull City are in trouble at the bottom of the league. Concentrate on that, and leave well alone of Ched Evans. And then to make matters worse, a so-called academic – wrongly claiming to be from my university – engages on a debate on the issue and not only advocates for Evans but also says that people from ‘lower classes’ are more likely to engage in criminal acts. On the former he is quoted as saying in the Argus newspaper “it would be ridiculous to allow the conviction to ruin Evans’ career”. All of these three men have one thing in common. They do not get it. At the very least, can I suggest all three listen to the clip from BBC Woman’s Hour. And then listen to it again. I’m not a great fan of Hadley Freeman from the Guardian, but this is as good an exposition as I have heard or read.
. Pictures: top – screen grab from Woman’s Hour website; Steve Bruce:
Women Fashion Power – Design Museum, London (part 2)
The second part of the show continues the chronology but also introduces biography. So for example, various designers are introduced; notably Coco Chanel on the one hand, and Vivienne Westwood on the other. Chanel drew her inspiration from the functional male wardrobe including cardigans, waistcoats, tweeds, trousers, cufflinks, etc. Not forgetting her iconic Little Black Dress of 1926 (left is a version of the LBD from Chanel’s chief designer, Karl Lagerfeld of 1991).
There are some lovely garments capturing the ‘flapper’ period in the 1920s. This seems to have been a opportunity to work shoes into the story. Even I was taken by some of them (see right).
Elsa Schiaparelli, a name with which I was not familiar before the exhibition, designed on the basis that clothes had to be architectural. The body should never be forgotten and must be used as a frame as used in a building. Whilst I am not entirely sure what this means, and hence convinced, she had a most exquisite jewellery box (left).
Zips arrived in the 1930s along with Rayon, a cheap alternative to silk. There is a whole section on nylon stockings, naturally! And then on to Dior’s so-called New Look. This was, of course, an old look and reverted back to hour-glass figures and generated a market for ‘waspie’ corsets, with Triumph International leading the market.
The 1930s also saw the influence of Hollywood. Female stars were becoming important figures for designers to be associated with. Their ability to popularise designs is familiar to us today. Madeleine Vionnet is credited in the exhibition for introducing the bias cut enabling a flattering cling of clothes to the body and a further release from strict undergarments enabling ever-more revealing evening wear to be worn by the stars. Marlene Dietrich, Ginger Rogers and Bette Davis are three of the stars featured.
However, these clothes were still out-of-reach for many women. Publishing houses like Condé Nast guided women in the art of dressmaking and the Hollywood Pattern Company sold patterns to make the stars’ dresses at home (left). All that was needed was a sewing machine.
This link with fashion, entertainment, industry and machines is fascinating. The power, element, however, short of progressive loosening of undergarments, is less well articulated. The re-emergence of the corset in the 1940s indicates how fashion has power over women rather than the other way around. One way of getting round this for the curators of the exhibition is to dedicate a large section to the dress selection of modern powerful women. A couple of dozen women – for example, designers Zandra Rhodes and Vivienne Westwood, lawyer Shami Chakrabarti, journalist Kirsty Walk, children’s campaigner Camila Batmangehlidjh – donate a garment and explain why it is important to them. This is a bit self-indulgent, a bit of a filler. That said, as the picture (right) shows, one can get up really close to the garments and look at that stitching.
I would say visitors need at least 2 hours to do the exhibition justice. There is a café in the museum, it is worth visiting half-way through to recharge. There is a lot of information to process. A break is needed.
Women Fashion Power – Design Museum, London (part 1)
This is my second visit to the Design Museum this year. And as small museums go, this is one of the best. The exhibitions are exceptional in their content, presentation and accessibility. I have already railed against the British Museum. The contrast could not be greater. Whilst there are no opportunities to touch the artefacts (mainly items of clothing), they are all exhibited in such a way that one can view at close quarters. If you want to look carefully at the stitching, you can.
The exhibition runs until 26 April 2015. It starts, naturally, with corsets (examples above left). These were essentially garments of control with dress makers designing only for those – largely wealthy – women with hour-glass figures. Change comes with the arrival of the concept of, what seemed to me, commercial fashion. French couture became showcased bi-annually in Paris. And that many shows requires constant change. And for women, this was progressive change.
In parallel, Amelia Jenks had the audacity to offer women ‘bloomers’ (right) and the ‘shirtwaist’ – essentially, women were able to wear 2-pieces made up of a shirt and skirt.
But then women took to sport: sea bathing could not realistically be undertaken with even Jenks’s liberated wear. The bathing costume then appears (example left) along with clothes suitable for cycling (another piece of technology eagerly adopted by women). And tennis. And motoring. The brands then emerged led by Creed, Redfearn and Burberry.
The campaigning Suffragettes in the early 20th Century deliberately dressed modestly so as not to conflate political liberation and decency. But Suffragettes did adopt uniform colours – purple white and green. They also had accessories such as the medal (right). This is a reproduction, but it is a beautiful piece.
The next driver identified in the exhibition is the rise of the department store and mass production itself driven by the rise of the middle-classes, mass consumption and the growth in women’s disposable income.
And finally, in this section, is the patenting in the brassiere by Mary Phelps Jacob. The concept was liberating, it is argued, because it was designed to flatten breasts rather than accentuate them. It was an important de-sexualisation of women.
Boss of DSSmith
Interviewed by Simon Jack on Radio 4’s Today programme on European markets, 25 June 2015