Be informed

Pall Mall’s Autumn campaign is not really anything to write home about. The packs (left) basically say, “look at me”. But what does it really mean to be a limited edition cigarette; and more bizarrely, to have unlimited taste? Surely they mean lots of carcinogenic burnt tobacco taste that burns one’s tongue and lingers longer than rivals’ brands? Or some such.

Marlboro’s Endurance Man campaign is a little clearer after the arrival of the new poster (right). Endurance Man here has a motorbike, though he remains inexplicably riding across the desert in search of a tobacconist.