Be informed

Marlboro seems to be capitalising on cleaner packaging design. It started in the summer with the “Red is here” announcement (left).

This has now migrated to the “Don’t be a Maybe” campaign which has a new impetus with the “I changed the Game” man. Which game, we might ask? It looks like some sort of desert endurance. The brand is global, so there must be easier ways of getting a fix. A shop, perhaps!

With the new packaging, clearly, endurance man is not always necessary. It is enough to push for more nicotine, tar, carcinogens and cold outdoor shelters (if you are lucky) outside pubs, offices and hospital waiting rooms.