Archive for August, 2017|Monthly archive page

The children are wise

I have just arrived back in Brighton, England, from my most recent visit to Munich. A favourite pastime there is photographing and commenting on cigarette advertising. It never ceases to amaze me.

Not so long ago I wrote a piece called Raddled Old Man (right) where the assumption is that if you smoke you will eventually turn into him having been a handsome chap (above left). Such is the impact of these lethal products.

Well, the children in Brighton have got it all sussed (right). Good for them.

Cool in the heat of the summer – JPS gegen Lucky Strike

It is the summer of cool in the world of cigarette advertising in Germany. JPS has got this Blue Stream nonsense. Blue in cigarette packaging is usually menthol, i.e shite. So it looks like they are trying to market a rubbish cigarette type as taste without compromise (presumably this blue stuff usually entails compromise on taste). So, there’s this new filter, a rounded taste, whatever a rounded taste is, and less smoke – a kind of smokeless cigarette, similar to smokeless fuel introduced in the UK in the 1950s to combat smog.

The second variation on this product has the strapline “Die hat es in sich”. I am not sure this translates very well…”it has it in itself”? Up itself, perhaps?

The Lucky Strike blue campaign really thinks it is clever. Here we have the strapline that translates as “take the dog for a walk without the dog”. Stunning.