Archive for the ‘JSP’ Category

Summer 2019 cigarette advertising, Germany

The current crop of cigarette billboards in Germany are interesting. JPS continues its “death is better value than you might think” campaign (left, apologies about the shadow; confirms it is summer, I suppose). JPS is a curious brand that seems not really to know what it stands for. For example, elsewhere in this blog are examples of JPS and young creative people as well as JPS innovative packaging.

Then there is Winston. Not a regular high-street advertiser, but when it is there, one wonders about the campaign managers. The latest, “for short journeys, for long journeys” is particularly fatuous. That aside, the packaging now carrying acute warnings about the effects of smoking on health seems to suggest that blindness is a badge of honour. Maybe, another interpretation from the one probably meant, blindness is the short journey and the longer journey is death? Especially if one goes for the bargain 36 cigarettes for 10 Euros?

By contrast, Camel persists with the primary colours campaign (seemingly the “Let’s Camel” campaign) and has moved away from the “Do your thing” nonsense. So, Camel eschews the health impacts by focusing on the top of the package. The tagline seems pretty meaningless “spontaneously simply ride into the blue” – rather literal, I know, but it sometimes works with German. In line with Winston and JPS, there are 35 cigarettes for a tenner.

I found another example of this campaign on one of those circular billboards which point out to the road. These can be hazardous to photograph for obvious reasons.

So this one (right) tells us that it really really tastes good. Having never smoked, I cannot vouch one way or the other for this claim. It is still deadly. Echt!

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Just when I thought cigarette advertising was over in Germany…

…JSP is back with its “young people sitting outside” campaign. This bunch are seemingly moving house and having a cigarette in between the heavy lifting. As usual, two are smoking with the others looking on. The strapline does not make any sense to me “Mach den Umzug zum Umtrunk” – is that not something like “make the move to drink?” Whatever, it was not worth waiting for.

JPS does brash

Back in Munich, I find cigarette advertising in rude health. JSP is back, relinquishing beautiful people and men with spanners, in favour of a brash 40 per packet, just to help the chronic disease on a little bit.  “Outside large, inside awesome” goes the modest strapline. I think it is time for a return to cigarette cases – decanting a few from the packet to avoid looking like a desperate smoker.

JPS’s men with spanners

wp-1487537265635.jpgBy goodness, the cigarette manufacturers do seem to like Hamburg as a city to market their lethal products. JPS (left), for example, occupies many of those smaller lit poster sites (bus shelters, etc.). What do we have here? Huge Plans. Enjoyable details. Presumably, let’s get that bolt sorted and we can go even faster on those infamous German autobahns. Better to die instantly now doing what we like rather than later with the inevitable chronic lung disease?

New year smoke

2015-01-01 19.07.14There is not much interesting happening on the cigarette advertising front at the moment in Germany. All to report is that JSP has claimed a few vacant advertising hoardings and come up with the amazing offer of “extra for you”. This prompts me to say my usual – extra tar, carcinogenic chemicals, death. Happy new year.