Archive for the ‘JSP’ Category

Just when I thought cigarette advertising was over in Germany…

…JSP is back with its “young people sitting outside” campaign. This bunch are seemingly moving house and having a cigarette in between the heavy lifting. As usual, two are smoking with the others looking on. The strapline does not make any sense to me “Mach den Umzug zum Umtrunk” – is that not something like “make the move to drink?” Whatever, it was not worth waiting for.

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JPS does brash

Back in Munich, I find cigarette advertising in rude health. JSP is back, relinquishing beautiful people and men with spanners, in favour of a brash 40 per packet, just to help the chronic disease on a little bit.  “Outside large, inside awesome” goes the modest strapline. I think it is time for a return to cigarette cases – decanting a few from the packet to avoid looking like a desperate smoker.

JPS’s men with spanners

wp-1487537265635.jpgBy goodness, the cigarette manufacturers do seem to like Hamburg as a city to market their lethal products. JPS (left), for example, occupies many of those smaller lit poster sites (bus shelters, etc.). What do we have here? Huge Plans. Enjoyable details. Presumably, let’s get that bolt sorted and we can go even faster on those infamous German autobahns. Better to die instantly now doing what we like rather than later with the inevitable chronic lung disease?

New year smoke

2015-01-01 19.07.14There is not much interesting happening on the cigarette advertising front at the moment in Germany. All to report is that JSP has claimed a few vacant advertising hoardings and come up with the amazing offer of “extra for you”. This prompts me to say my usual – extra tar, carcinogenic chemicals, death. Happy new year.