Just when I thought cigarette advertising was over in Germany…

…JSP is back with its “young people sitting outside” campaign. This bunch are seemingly moving house and having a cigarette in between the heavy lifting. As usual, two are smoking with the others looking on. The strapline does not make any sense to me “Mach den Umzug zum Umtrunk” – is that not something like “make the move to drink?” Whatever, it was not worth waiting for.

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