Autumn 2017 cigarette advertising in Germany

In recent weeks, the advertising territory has been completely owned by Gauloises. Indeed, Gauloises’ current campaign draws on the company’s favourite advertising theme, semi-naked women (left). I think the scenario is something like this – two women out for the night but have not had time to get ready because they work hard. So they bring their stuff with them and get changed in the taxi or some other vehicle. Whatever, they turn out brilliant.

However, JPS is back with a bunch of ultra-annoying 20-somethings (2/3 bearded men) sat on the roof – because they are so antisocial that they are not allowed inside – thinking up cool business ideas (presumably). A couple of laptops to symbolise work/creativity. One of the bearded men can do laptops and smoke simultaneously. Both the women are smoking but they don’t have laptops (men’s work?). The two other blokes are sockless, one of whom seems to be able to do amazing things with stools. I say no more.

Actually, I love the positioning of the poster next to a no-smoking sign!

Advertisements

1 comment so far

  1. […] have reported elsewhere that Gauloises people are obsessed with semi-naked women. Well, it seems now that that is a bit boring, so now it is naked women, flanked by men. It […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: