All blue on the cigarette advertising front

As discussed for other brands, blue is the new black in the German cigarette advertising world. Gauloises is the latest brand to go blue, uninspiringly so (left). Milder taste. Kein Schnickschnack – I’d buy it for that alone (no “bells and whistles” is a possible translation). I suppose the real whistle is “Krebs” – cancer to me and you.

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