Archive for the ‘Cigarette advertising’ Category

The children are wise

I have just arrived back in Brighton, England, from my most recent visit to Munich. A favourite pastime there is photographing and commenting on cigarette advertising. It never ceases to amaze me.

Not so long ago I wrote a piece called Raddled Old Man (right) where the assumption is that if you smoke you will eventually turn into him having been a handsome chap (above left). Such is the impact of these lethal products.

Well, the children in Brighton have got it all sussed (right). Good for them.

Cool in the heat of the summer – JPS gegen Lucky Strike

It is the summer of cool in the world of cigarette advertising in Germany. JPS has got this Blue Stream nonsense. Blue in cigarette packaging is usually menthol, i.e shite. So it looks like they are trying to market a rubbish cigarette type as taste without compromise (presumably this blue stuff usually entails compromise on taste). So, there’s this new filter, a rounded taste, whatever a rounded taste is, and less smoke – a kind of smokeless cigarette, similar to smokeless fuel introduced in the UK in the 1950s to combat smog.

The second variation on this product has the strapline “Die hat es in sich”. I am not sure this translates very well…”it has it in itself”? Up itself, perhaps?

The Lucky Strike blue campaign really thinks it is clever. Here we have the strapline that translates as “take the dog for a walk without the dog”. Stunning.

Camel Do Your Thing wtf

Camel’s Do Your Thing campaign reappeared last week in Munich with this gem. In the left panel a couple demonstrate two Camel packets, conveniently limiting exposure of the nasty death/chronic disease images that cigarette packets must legally display. On the right is the couple being tossers. That’s about it really.

German cigarette advertising update – early summer 2017

Not a huge amount to report on the cigarette company campaigns. No attractive young people having their lives ruined. Not consciously, at least. That said, one cannot get over the sheer cleverness of the campaign managers with their slogans. Take Lucky Strike, for example. Urlaub Eingereicht – holiday secured, if my translation works. Cause for celebration and anticipation? Hold on. Am 1. Arbeitstag. Not so good. A working holiday, maybe? At least we have Luck Strike. The hashtags seem to refer to the taste of the cigarette – icecold and, for want of a better word, persistent?

Then there is Jeanshemd Getragen. Zur Jeanshose (right). I think for this one, it is too subtle for me. Literally Demin shirt worn. To Jeans trousers. Double denim or long shirt not needing trousers? Whatever it means, the product is deadly, icecold or not.

Finally, JPS are sticking with the big packs. 10 Euros gets you 39 cigarettes in a megadeath box. Sorry, megabox.

Vive Le Moment goes big-time summer stupid

Are you 20 something and a bit warm? Do you live too far away from the beach or pool? Why not compensate by filling up the back of a pick-up truck with water and then jump into it with your clothes on with three equally motivated souls? Vive le Moment.

Next, are you in a really good mood and also have a cool scooter that you want to trash by attempting to ride it in a squat position on the beach with your mate standing up behind you? Albeit with a crash helmet on. (Is that required in France?). Might you do this because there is are some storm clouds in the distance? Good. Vive Le Moment.

Camel and white nationalism?

Camel’s Do Your Thing campaign is back. Apologies about the picture, but a sunny day and poster is stuck behind plastic. Not great for photography.

The approach is the same, however. Person with attitude looks to camera to say, “look at me, I don’t care about your or me, for that matter”. Curious approach to promoting the brand. What always seemed to me to express some kind of exoticism now seems to promote white nationalism!

Gauloises cashing in on the summer

It’s festival time! Break out the cancer sticks of choice: namely Gauloises. So, the latest in the long-running Vive campaign – 3-day festival, 2 nights in a tent, and a moment of freedom.

A few questions, if it is real freedom, why are the bearded men showering in their clothes? Are they shy? Actually, looking at it again, perhaps it’s raining – they are showering in the rain? The two be-tented people looking on seem to be have a great time watching a couple of tossers. Whatever the situation, they need to enjoy their moment of freedom. With Gauloises, be rest-assured, it won’t last.

JPS does blue

I’m back in Germany for the first time in a month. I was not sure what I would find on the cigarette advertising front. Dominant at the moment seems to be JPS’s push into blue (a common colour used by e-cigarette manufacturers and mellow brands). The strapline says something like “enjoy without compromise”. Reading between the lines, does that mean it is not actually as good a proper killer cigarettes? This guy has a fantastic smokers’ cough! “Funky taste of dirt and hay”, he says. Twice. Whilst this review is priceless. I suspect he is not going to review cigarettes for a living any time soon. In fact, JPS have probably had a word with him already. Or at the very least given him a few packets of more potent “coffin sticks” to see  him off quicker.

I note that the current advertising approach where packets are the focus, the camera is angled to avoid the nasty graphic the manufacturers have to put on the front these days. This leaves the important branding visible. Still outrageous to see on street advertising.

 

JPS does brash

Back in Munich, I find cigarette advertising in rude health. JSP is back, relinquishing beautiful people and men with spanners, in favour of a brash 40 per packet, just to help the chronic disease on a little bit.  “Outside large, inside awesome” goes the modest strapline. I think it is time for a return to cigarette cases – decanting a few from the packet to avoid looking like a desperate smoker.

Enjoy the Moment – the best advice ever from a cigarette firm

wp-1487537190825.jpgThere has been a recent addition to the Pall Mall Enjoy the Moment campaign. Here we find two women, one with a cigarette, and a man giving the smoking woman a piggyback ride. The strapline “schon nach Hause” translates literally as “already at home”; naturally we enjoy the moment.