Be informed

As observed in my previous post on not-so-Luckies, the current campaign shows an unattractive packet of cigarettes with some silly statement that one is meant willingly to waste time with. So, here (left), something like “make a compliment. Simply.  A stranger.”  Oh yes!  That is what cigarettes do for you. Only smoking strangers are willing to share your lethal habit and smell like an ashtray.

Let’s try another one (right). “Newly fallen in love. In 11 minutes. Offline…” I’ve no idea with that one. 11 minutes to smoke and fall in love with those that you have previously complimented in the cold and wet smoking shelter provided by your employer?

Thank goodness for JPS (left). Really simple until…one looks closer and there is a picture of one of the earlier advertising posters with those lovely young people slowly killing themselves whilst waiting to get into a festival of some kind. Interesting.