Archive for the ‘Lucky Strike’ Tag

Lucky Strike stories in six words…everywhere

There are more of these on the streets of Germany than I could be bothered to get off my bicycle and photograph. Shocking blitzing of city streets with advertising for deadly products.

The first one(left) is something to do with travel: “Spinning world. Finger out. Case pack”.

The second (right) – forgive me here  for the bad picture, but it has been sunny in Germany- the nuance here  is a bit too much for me  – “Ask. After the bill. And number”.Hmmm!

Third (left) “Chance opportunity. And grab. No regrets”. Death.

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Lucky Strike inanities persist

As observed in my previous post on not-so-Luckies, the current campaign shows an unattractive packet of cigarettes with some silly statement that one is meant willingly to waste time with. So, here (left), something like “make a compliment. Simply.  A stranger.”  Oh yes!  That is what cigarettes do for you. Only smoking strangers are willing to share your lethal habit and smell like an ashtray.

Let’s try another one (right). “Newly fallen in love. In 11 minutes. Offline…” I’ve no idea with that one. 11 minutes to smoke and fall in love with those that you have previously complimented in the cold and wet smoking shelter provided by your employer?

Thank goodness for JPS (left). Really simple until…one looks closer and there is a picture of one of the earlier advertising posters with those lovely young people slowly killing themselves whilst waiting to get into a festival of some kind. Interesting.

 

Lucky Strike plasters Germany Summer 2019

Ok, the summer winner is Lucky Strike. Everywhere one finds their inane slogans. Here (left) “Tell. A Story. With six words”. As if I have nothing better to do. OK. I rise  to  the  challenge. “Smoking  these  brings  premature,  painful death.” Or BAT knowingly sells addictive and lethal products.” Do I win?

Come on Germany – or at least the Government – fall into line with the rest of Europe and end cigarette advertising, at least on the streets.

Another way of getting your five-a-day?

The virtues associated with eating vegetables and fruits are well known. It can be a bit messy all of that peeling, cooking, etc.

But at last the cigarette industry has come up with a much easier way of doing it. By smoking it. Or have I again misunderstood the meaning of BAT’s Cigarillo concept? Probably.

Cigarette advertising blooming like summer flowers

It is true, I did say it was quiet, not much doing on the cigarette advertising advertising front. Anything but, now. First up Camel (left). Sticking with the “Do your Thing” strapline here we have two relatively young people with (unlit) cigarettes in their mouths (always an unattractive image, surely?) doing their own thing. In line with the campaign more widely – and there are many examples elsewhere in this blog – the message is “Fuck off”?

Next up, Pall Mall is back with some fantastic tosh. Take “New Neighbour, New Friend” (right) as part of the “Enjoy the moment” campaign. How nice, meet on the balcony and be introduced by sharing a death stick. Most people do the introductions safely using an intermediary, such as a dog or cat.

Same campaign, same nonsense. Sorry about this one, it has been literally defaced, but none the worse for it. Strapline is very clever: boring short holiday or long-time short holiday. I do not know whether this a a play on the old British saying that I know confuses German speakers. “What did you do on your holiday?” We did nothing”. “Great!” “How can doing nothing be anything but boring?” “Is doing nothing good?”

Finally, (un)Lucky Strike is back (right). Now this one is truly bizarre. And it is almost in line with the Pall Mall neighbours above. The innovation here is that the cigarettes are brown. Not great, I would have thought, but there you go. But added to that, there is now a Luck Strike dating app, “Cigarillo”, presumably for people with a death wish?

“Flaschendrehen trifft”, by my translation, is something like “meet by spinning the bottle”. Random? But to make it even stranger, if one looks at the packet with the “cigarettes are deadly” warning on the white block, one finds, “Wollen sie aufhören?” – “Do you want to stop smoking?” Mixed messages, at the very least.

 

Cool in the heat of the summer – JPS gegen Lucky Strike

It is the summer of cool in the world of cigarette advertising in Germany. JPS has got this Blue Stream nonsense. Blue in cigarette packaging is usually menthol, i.e shite. So it looks like they are trying to market a rubbish cigarette type as taste without compromise (presumably this blue stuff usually entails compromise on taste). So, there’s this new filter, a rounded taste, whatever a rounded taste is, and less smoke – a kind of smokeless cigarette, similar to smokeless fuel introduced in the UK in the 1950s to combat smog.

The second variation on this product has the strapline “Die hat es in sich”. I am not sure this translates very well…”it has it in itself”? Up itself, perhaps?

The Lucky Strike blue campaign really thinks it is clever. Here we have the strapline that translates as “take the dog for a walk without the dog”. Stunning.

German cigarette advertising update – early summer 2017

Not a huge amount to report on the cigarette company campaigns. No attractive young people having their lives ruined. Not consciously, at least. That said, one cannot get over the sheer cleverness of the campaign managers with their slogans. Take Lucky Strike, for example. Urlaub Eingereicht – holiday secured, if my translation works. Cause for celebration and anticipation? Hold on. Am 1. Arbeitstag. Not so good. A working holiday, maybe? At least we have Luck Strike. The hashtags seem to refer to the taste of the cigarette – icecold and, for want of a better word, persistent?

Then there is Jeanshemd Getragen. Zur Jeanshose (right). I think for this one, it is too subtle for me. Literally Demin shirt worn. To Jeans trousers. Double denim or long shirt not needing trousers? Whatever it means, the product is deadly, icecold or not.

Finally, JPS are sticking with the big packs. 10 Euros gets you 39 cigarettes in a megadeath box. Sorry, megabox.

Gauloises does carefree dancing in the street

So, Gauloises is rehashing some of wp-1481460345591.jpgthe imagery of its Vive le Moment advertising campaign. New taglines. I have seen a newer version of the women with moustaches on railway stations without having the option of taking a photo. But the young couple dancing in the street is completely new to me. What is going on here? Tagline is “Old Love, rejoined, new fire”. Erm….ok. So, young couple break up and get back together again with new energy, hence the dancing in the street. Enjoy the moment, for sure.

What I am confused about here is the law on advertising in Germany. In my previous post on the subject, it was clear that negative images of the effects of smoking were explicit with the foetus in the ashtray. But here, with the exception of the small black writing at the bottom “smoking is deadly” (upgraded from “smoking can be deadly”), all is idyllic.

Lucky Strike for every bag

20160121_194708One for the women, maybe? So you are going out all dressed up and fit for an evening of gossip (Tratsch) only to find that your cigarettes will not fit into your clutch bag. What do you do? Thank goodness for Lucky Strike. Those wonderfully innovative people who work there have found a way of making them smaller – or ‘resized’ – perfect for your clutch bag. With added flow filter, of course. Death does not get better than this.

Filtered French chic

20151220_183240It’s all in the filters at the moment. The delivery of carcinogens to willing humans takes great scientific endeavour. The current JSP campaign in Germany leads on this and takes on Lucky Strike and Marlboro whose new filter, Advance, is advertised to build anticipation as if it was a Star Wars film (“Are you ready for Advance?).

I apologise for the poor quality of this picture – it was taken at night across a railway platform. However, “Qualität die sich lassen kann” loosely translates as “allow yourself quality” coupled with “Jetzt mit festerem Filter” earns the ad agency its fee. And the smoker cancer.

Thank goodness, then, for the creativity of Gauloises’ ad agency. Vive le 20151205_230107Moment has the obligatory bearded man in a tuxedo, stylishly arriving at some gig with his bicycle slung over his shoulder (easier to ride, I would have thought). “Enzigartiger Stil, grossartiger geschmack. Meine Wahl” reads as “Unique style, great taste. My choice”. How clever is that; I mean, what a fantastic play on the concept of style? So cool.

By the way, just behind the door is the Grim Reaper.