Archive for the ‘Lucky Strike’ Tag

Cool in the heat of the summer – JPS gegen Lucky Strike

It is the summer of cool in the world of cigarette advertising in Germany. JPS has got this Blue Stream nonsense. Blue in cigarette packaging is usually menthol, i.e shite. So it looks like they are trying to market a rubbish cigarette type as taste without compromise (presumably this blue stuff usually entails compromise on taste). So, there’s this new filter, a rounded taste, whatever a rounded taste is, and less smoke – a kind of smokeless cigarette, similar to smokeless fuel introduced in the UK in the 1950s to combat smog.

The second variation on this product has the strapline “Die hat es in sich”. I am not sure this translates very well…”it has it in itself”? Up itself, perhaps?

The Lucky Strike blue campaign really thinks it is clever. Here we have the strapline that translates as “take the dog for a walk without the dog”. Stunning.

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German cigarette advertising update – early summer 2017

Not a huge amount to report on the cigarette company campaigns. No attractive young people having their lives ruined. Not consciously, at least. That said, one cannot get over the sheer cleverness of the campaign managers with their slogans. Take Lucky Strike, for example. Urlaub Eingereicht – holiday secured, if my translation works. Cause for celebration and anticipation? Hold on. Am 1. Arbeitstag. Not so good. A working holiday, maybe? At least we have Luck Strike. The hashtags seem to refer to the taste of the cigarette – icecold and, for want of a better word, persistent?

Then there is Jeanshemd Getragen. Zur Jeanshose (right). I think for this one, it is too subtle for me. Literally Demin shirt worn. To Jeans trousers. Double denim or long shirt not needing trousers? Whatever it means, the product is deadly, icecold or not.

Finally, JPS are sticking with the big packs. 10 Euros gets you 39 cigarettes in a megadeath box. Sorry, megabox.

Gauloises does carefree dancing in the street

So, Gauloises is rehashing some of wp-1481460345591.jpgthe imagery of its Vive le Moment advertising campaign. New taglines. I have seen a newer version of the women with moustaches on railway stations without having the option of taking a photo. But the young couple dancing in the street is completely new to me. What is going on here? Tagline is “Old Love, rejoined, new fire”. Erm….ok. So, young couple break up and get back together again with new energy, hence the dancing in the street. Enjoy the moment, for sure.

What I am confused about here is the law on advertising in Germany. In my previous post on the subject, it was clear that negative images of the effects of smoking were explicit with the foetus in the ashtray. But here, with the exception of the small black writing at the bottom “smoking is deadly” (upgraded from “smoking can be deadly”), all is idyllic.

Lucky Strike for every bag

20160121_194708One for the women, maybe? So you are going out all dressed up and fit for an evening of gossip (Tratsch) only to find that your cigarettes will not fit into your clutch bag. What do you do? Thank goodness for Lucky Strike. Those wonderfully innovative people who work there have found a way of making them smaller – or ‘resized’ – perfect for your clutch bag. With added flow filter, of course. Death does not get better than this.

Filtered French chic

20151220_183240It’s all in the filters at the moment. The delivery of carcinogens to willing humans takes great scientific endeavour. The current JSP campaign in Germany leads on this and takes on Lucky Strike and Marlboro whose new filter, Advance, is advertised to build anticipation as if it was a Star Wars film (“Are you ready for Advance?).

I apologise for the poor quality of this picture – it was taken at night across a railway platform. However, “Qualität die sich lassen kann” loosely translates as “allow yourself quality” coupled with “Jetzt mit festerem Filter” earns the ad agency its fee. And the smoker cancer.

Thank goodness, then, for the creativity of Gauloises’ ad agency. Vive le 20151205_230107Moment has the obligatory bearded man in a tuxedo, stylishly arriving at some gig with his bicycle slung over his shoulder (easier to ride, I would have thought). “Enzigartiger Stil, grossartiger geschmack. Meine Wahl” reads as “Unique style, great taste. My choice”. How clever is that; I mean, what a fantastic play on the concept of style? So cool.

By the way, just behind the door is the Grim Reaper.

New death delivery method

download_20151017_132306I wish I was as advanced as the product developers at Marlboro (bottom rigtht) and Lucky Strike (left). Is this the innovation equivalent of vinyl to cassette in the music industry (i.e. not really)? So, there are new filters on the market delivering “a cleaner taste” (Marlboro does not even bother to accommodate the language of the smoker, in this case German) and mildness through a “new flow filter” (Lucky Strike).

It does seem that the designers of the Marlboro poster did not trial it properly. On this example, if thedownload_20151017_132325 poster is not perfectly pasted on the billboard, it does not matter how advanced the filter, the cigarette itself seems a shade, what can I say, bent. Never mind, advanced cigarettes are just as effective at delivering death as their predecessors.

Cigarette advertising – Vive death

2015-06-18 22.32.27Munich’s Laim S-Bahn station is the place to see the most recent billboards featuring cigarette brands. Last night I saw two splendid examples; one for Pall Mall (left) and the other for that oh so French fun brand of death, Gauloises (bellow right). There’s also a Lucky Strike effort (below left).

Pall Mall move away from the Pall Mall sex couple and revert back to selling on the basis of those rather smart packages. The strapline does not translate very well, but let me try ‘way ahead on taste’. How would you know? Better than those coffee flavours by Lucky Strike?2015-06-19 20.17.19

Much more accessible is the Gauloises campaign, Vive le Moment! Here we have a bunch of blokes falling into a pool. Great fun. It’s a warm day, let’s fall into the pool and be cool and cooled. Better to drown than to die of cancer, I guess.

2015-06-19 19.58.21Finally, Lucky strike persists with the strikethrough campaign. “Lots of meaningless advertising” states the original. Strikethrough and you get some more meaningless advertising: “more content”. Yeah. Lethal chemicals. Keep up the good work.

JPS and those beautiful people

20150504_143351John Player Special is back on the streets in Germany with this oh-so-cool image of man and woman in a vintage convertible. The spirit of freedom comes through the tagline ‘always free, never pointless’. No, there is a real point to smoking. Never pointless, addictive and lethal. 20150504_144809

Meanwhile, Lucky Strike continues the case for tobacco as coffee (right). This time the strike-out of the text changes the meaning from being unapologetic or maybe audacious about the different taste to three (packets) that taste different (because of where the tobacco was grown). Get me the ad agency’s number!

Tobacco is now like coffee

2015-04-08 14.27.18Those of us who drink coffee do so with some idea about where it is grown and the kind of flavour that one can expect as a result. Some is fair trade, even.

Well here is the latest from Lucky Strike’s strike out campaign that attempts to move the brand to one of taste related to where the tobacco is grown. So, in the middle is the good old USA. Left, Columbia. Right, Brazil.

Surely next is not fair trade tobacco?

Lucky Strike strikes another hit in its strike-through campaign

DSCF1098 Back on the streets of Munich roars Lucky Strike with its strike-through cod cleverness. The pointless statement (left) “Einheitsgeschmack” translated as uniform taste (there are three varieties to choose from) is shortened to “Geschmack”, merely taste.2015-03-16 08.14.14

The cigarette machines offer additional opportunities for state-of-the-art advertising (right). “Ich hab meine Zigaretten mehr” translates as I have more cigarettes, becomes one cigarette more (customers get one extra free, seemingly). What an amazing brand!