Luckies hoping we do not notice?

wp-1480279623909.jpgI suppose that when the UK leaves the EU and Nigel Farage becomes PM at the behest of the US President, then cigarette advertising will be back on the streets of the UK as they are in Germany. The run up to Christmas is not the best time to see this particular species of advertising, but the Lucky Strike – Luckies – brand is loitering in U-Bahn Stations in Munich (left).

What is interesting about this one, notwithstanding its lack of imagination – good deal and thick, if my translation is up to it – is that it is forced to show something nasty on the front. Inside the black band on the packet is an ashtray with the ash forming the shape of a foetus. This is the first time that I have seen this on street posters. It raises the question as to whether the advertisers could have avoided this by not showing the packet? If they are able to do so, then this is an even more stupid billboard than I had first thought. If they cannot, how is the negative image going to be represeted on more alluring advertising such as that practised by Marlboro, Camel and Gauloises? I trust the answer will come like the answer to plenty of other potentially lethal questions (Trump, le Pen, Wilders) in the much-anticipated 2017!

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1 comment so far

  1. […] I am confused about here is the law of advertising. In my previous post on the subject, it was clear that negative images of the effects of smoking were explicit with the […]


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