The Gauloises naughty couple in a bath are back

20160503_073103Here’s a thing, this week I walked past a cigarette advertisement for Gauloises, as you do (in Germany, that is). I dismissed it as one that I already have cataloged and lampooned. But yesterday I was stood on the platform at a S-Bahn station in Munich and read the tagline on the displayed poster and thought perhaps this was not the original advertisement. And so it has proved (see below right). My take on the original wasDSCF1092 that death by toxic tobacco seemed not to be enough for this couple, maybe a STD might help. This is because the tagline suggested they had just met and decided to have a bath together in a hotel room, as you do.

The revised tagline suggests that they already know each other and they have decided to have a bath together because of “stau in Badzimmer” – translated by me as congestion in the bathroom. I am wondering if this is evidence of the impact of this blog on the advertising industry. So shocked were they at my interpretation that they have reworked it to make the main characters seem a little less promiscuous? Or not.

It nearly slipped past me.

2 comments so far

  1. […] going to be represeted on more alluring advertising such as that practised by Marlboro, Camel and Gauloises? It trust the answer will come like the answer to plenty of other potentially lethal questions […]

  2. […] has been a quiet time on the cigarette advertising front. Those halcyon days of the Gauloises couple in the bath and the Pall Mall happy couples through the seasons. seem to have left us. The only narrative […]


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