At last, something to smoke

 

It has been a quiet time on the cigarette advertising front. Those halcyon days of the Gauloises couple in the bath and the Pall Mall happy couples through the seasons. seem to have left us. The only narrative advertising at the moment is JPS (latest left). It’s couples again, one female, one male smoking, the other two watching them kill themselves. This time we are stuck in a queue on a dirt track of some description in Germany (check out the number plate); though there is some bunting on the side and a small roadside tent to suggest this is some festival thing. They have a cool box being used as a seat.

That is genius in comparison to West’s latest advertising. In-your-face West (right). Pretty  meaningless. “Gute Aussichten- Top Preis” Good view/outlook? This is all about price, though. 35 fags for 9 Euros. Red or silver. Made for good times, apparently.

And then there is…Down to Earth rolling tobacco. New up on billboards – though this one of an evening is obscured by a blue van. The campaign approach is not to disguise the harmful effects of tabacco; indeed, quite the opposite. They seem to be proud of their product’s contraceptive properties. Or even its carcinogenic qualities.

Thanks to Wikipedia for the following historical background to the product:

The company was founded in 1982 by Bill Drake, author of The Cultivators Handbook of Natural Tobacco, Robert Marion, Chris Webster, and Eb Wicks, a plumbing contractor who took out a loan to finance the startup. In January 2002 the company was acquired by Reynolds American and is now a wholly owned independent subsidiary of Reynolds American, which is in turn 42% owned by British American Tobacco. Japan Tobacco announced in September 2015 that it acquired the right to sell Natural American Spirit products in markets outside the United States.

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1 comment so far

  1. […] not really to know what it stands for. For example, elsewhere in this blog are examples of JPS and young creative people as well as JPS innovative […]


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