Archive for the ‘Gauloises’ Tag

Gauloises’ winter season continues

Gauloises’ Vive le Moment campaign sticks with the winter theme and young people being naked in the snow. This time it looks like a hot tub in the garden with the clothes carelessly discarded on the wet snow. For some reason, there is no catchy strapline (I suppose it is cheaper that way?), the picture says it all!

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Vive le Moment in the snow

I have reported elsewhere that the Gauloises advertising team is obsessed with semi-naked women. Well, it seems now that that is a bit boring, so now it is just naked women, flanked by men. It being the season, of course, for running around without clothes.

So, what is going on? Seemingly, Bavarians understand the concept of Pistengaudi (me thought it was a drunk architect). It is when you’ve done the skiing for the day and it’s time to get drunk. And naturally, in such circumstances, one sheds clothes. It goes without saying.

Autumn 2017 cigarette advertising in Germany

In recent weeks, the advertising territory has been completely owned by Gauloises. Indeed, Gauloises’ current campaign draws on the company’s favourite advertising theme, semi-naked women (left). I think the scenario is something like this – two women out for the night but have not had time to get ready because they work hard. So they bring their stuff with them and get changed in the taxi or some other vehicle. Whatever, they turn out brilliant.

However, JPS is back with a bunch of ultra-annoying 20-somethings (2/3 bearded men) sat on the roof – because they are so antisocial that they are not allowed inside – thinking up cool business ideas (presumably). A couple of laptops to symbolise work/creativity. One of the bearded men can do laptops and smoke simultaneously. Both the women are smoking but they don’t have laptops (men’s work?). The two other blokes are sockless, one of whom seems to be able to do amazing things with stools. I say no more.

Actually, I love the positioning of the poster next to a no-smoking sign!

All blue on the cigarette advertising front

As discussed for other brands, blue is the new black in the German cigarette advertising world. Gauloises is the latest brand to go blue, uninspiringly so (left). Milder taste. Kein Schnickschnack – I’d buy it for that alone (no “bells and whistles” is a possible translation). I suppose the real whistle is “Krebs” – cancer to me and you.

Vive Le Moment goes big-time summer stupid

Are you 20 something and a bit warm? Do you live too far away from the beach or pool? Why not compensate by filling up the back of a pick-up truck with water and then jump into it with your clothes on with three equally motivated souls? Vive le Moment.

Next, are you in a really good mood and also have a cool scooter that you want to trash by attempting to ride it in a squat position on the beach with your mate standing up behind you? Albeit with a crash helmet on. (Is that required in France?). Might you do this because there is are some storm clouds in the distance? Good. Vive Le Moment.

Gauloises cashing in on the summer

It’s festival time! Break out the cancer sticks of choice: namely Gauloises. So, the latest in the long-running Vive campaign – 3-day festival, 2 nights in a tent, and a moment of freedom.

A few questions, if it is real freedom, why are the bearded men showering in their clothes? Are they shy? Actually, looking at it again, perhaps it’s raining – they are showering in the rain? The two be-tented people looking on seem to be have a great time watching a couple of tossers. Whatever the situation, they need to enjoy their moment of freedom. With Gauloises, be rest-assured, it won’t last.

Gauloises does carefree dancing in the street

So, Gauloises is rehashing some of wp-1481460345591.jpgthe imagery of its Vive le Moment advertising campaign. New taglines. I have seen a newer version of the women with moustaches on railway stations without having the option of taking a photo. But the young couple dancing in the street is completely new to me. What is going on here? Tagline is “Old Love, rejoined, new fire”. Erm….ok. So, young couple break up and get back together again with new energy, hence the dancing in the street. Enjoy the moment, for sure.

What I am confused about here is the law on advertising in Germany. In my previous post on the subject, it was clear that negative images of the effects of smoking were explicit with the foetus in the ashtray. But here, with the exception of the small black writing at the bottom “smoking is deadly” (upgraded from “smoking can be deadly”), all is idyllic.

Luckies hoping we do not notice?

wp-1480279623909.jpgI suppose that when the UK leaves the EU and Nigel Farage becomes PM at the behest of the US President, then cigarette advertising will be back on the streets of the UK as they are in Germany. The run up to Christmas is not the best time to see this particular species of advertising, but the Lucky Strike – Luckies – brand is loitering in U-Bahn Stations in Munich (left).

What is interesting about this one, notwithstanding its lack of imagination – good deal and thick, if my translation is up to it – is that it is forced to show something nasty on the front. Inside the black band on the packet is an ashtray with the ash forming the shape of a foetus. This is the first time that I have seen this on street posters. It raises the question as to whether the advertisers could have avoided this by not showing the packet? If they are able to do so, then this is an even more stupid billboard than I had first thought. If they cannot, how is the negative image going to be represeted on more alluring advertising such as that practised by Marlboro, Camel and Gauloises? I trust the answer will come like the answer to plenty of other potentially lethal questions (Trump, le Pen, Wilders) in the much-anticipated 2017!

The Gauloises naughty couple in a bath are back

20160503_073103Here’s a thing, this week I walked past a cigarette advertisement for Gauloises, as you do (in Germany, that is). I dismissed it as one that I already have cataloged and lampooned. But yesterday I was stood on the platform at a S-Bahn station in Munich and read the tagline on the displayed poster and thought perhaps this was not the original advertisement. And so it has proved (see below right). My take on the original wasDSCF1092 that death by toxic tobacco seemed not to be enough for this couple, maybe a STD might help. This is because the tagline suggested they had just met and decided to have a bath together in a hotel room, as you do.

The revised tagline suggests that they already know each other and they have decided to have a bath together because of “stau in Badzimmer” – translated by me as congestion in the bathroom. I am wondering if this is evidence of the impact of this blog on the advertising industry. So shocked were they at my interpretation that they have reworked it to make the main characters seem a little less promiscuous? Or not.

It nearly slipped past me.

Gauloises spring campaign

20160312_164404It is Gauloises’ spring in the cigarette advertising race now on in Germany. Two new posters have appeared, both extolling the virtues of being young, as youth hides the fact that the product is lethal and makes consumers chronically ill. So, exhibit one (left) has a bunch of millennials demonstrating how difficult things are at the moment for them as the can clearly only afford one set of clothes. Hence, in order to wash their clothes, they have to take them off and expose their youth, the women particularly. And because they cannot read (the normal thing to do in a Launderette), they have stolen a shopping trolley in order to play with it, costing me, the supermarket customer, more money because it has to be replaced at some point. Strapline-wise, stuff about being wet and having fun.

Exhibit two (right) is clearly set somewhere warmer than Munich at the moment; but shares 20160312_171104with its companion poster Millennials’ aversion to clothes. This time, two couples stand on top of a 4×4 with very little on. The light shining through the car windows suggests that they have parked close to an airport runway. They may well have a death wish? Better to be sucked into the engines of a landing airliner than succumb to chronic disease associated with the advertised product. If my hypothesis is wrong and they are actually in Munich, hypothermia will do the same trick for them. Strapline is something about freedom, brotherhood and serenity.

20160312_170306Finally, on the subject of death, Marlboro has come back strong with its You Decide campaign (left). Easy as ever. No!