Archive for the ‘Gauloises’ Tag
The welcome return of a pack of 20
Filed under: Cigarette advertising | Tags: Gauloises, vive le moment
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It is not entirely clear why cigarette advertising in Germany has been absent for most of the year. Obviously the pandemic has been significant – fewer people out-of-doors to see the posters. The marketing of e-cigarettes, too, is part of the story. The new modes of delivery are often owned by the same companies and the campaign budgets are being redirected.
So, it was a absolute delight – and surprise to see that Gauloises, the French brand owned by Imperial Tobacco – back on the streets. And what is more, still marketing under the Vive le Moment tag. And normal packets, too.
Of course the poster is the tried-and-tested. An attractive young woman (not yet with the mouth ulcers, discoloured teeth and diseased skin) sits with her feet up in a yard to an urban apartment – in Paris obviously. She is holding a cigarette that has just been lit. The tagline is “Für Momente, die dir gehören” – roughly translated as “for the moments you own”.
Classic advertising. But I tell you, for those moments, my thoughts do not turn to products that have a concentration of toxic chemicals in them. With the virus around there is enough trying to kill me without cigarettes adding to it. Or is it that the relatively young, need a helping hand with this death thing as the virus does not seem to be enough?
Gauloises’ winter season continues
Gauloises’ Vive le Moment campaign sticks with the winter theme and young people being naked in the snow. This time it looks like a hot tub in the garden with the clothes carelessly discarded on the wet snow. For some reason, there is no catchy strapline (I suppose it is cheaper that way?), the picture says it all!
Vive le Moment in the snow
I have reported elsewhere that the Gauloises advertising team is obsessed with semi-naked women. Well, it seems now that that is a bit boring, so now it is just naked women, flanked by men. It being the season, of course, for running around without clothes.
So, what is going on? Seemingly, Bavarians understand the concept of Pistengaudi (me thought it was a drunk architect). It is when you’ve done the skiing for the day and it’s time to get drunk. And naturally, in such circumstances, one sheds clothes. It goes without saying.
Autumn 2017 cigarette advertising in Germany
In recent weeks, the advertising territory has been completely owned by Gauloises. Indeed, Gauloises’ current campaign draws on the company’s favourite advertising theme, semi-naked women (left). I think the scenario is something like this – two women out for the night but have not had time to get ready because they work hard. So they bring their stuff with them and get changed in the taxi or some other vehicle. Whatever, they turn out brilliant.
However, JPS is back with a bunch of ultra-annoying 20-somethings (2/3 bearded men) sat on the roof – because they are so antisocial that they are not allowed inside – thinking up cool 
business ideas (presumably). A couple of laptops to symbolise work/creativity. One of the bearded men can do laptops and smoke simultaneously. Both the women are smoking but they don’t have laptops (men’s work?). The two other blokes are sockless, one of whom seems to be able to do amazing things with stools. I say no more.
Actually, I love the positioning of the poster next to a no-smoking sign!
All blue on the cigarette advertising front
As discussed for other brands, blue is the new black in the German cigarette advertising world. Gauloises is the latest bra
nd to go blue, uninspiringly so (left). Milder taste. Kein Schnickschnack – I’d buy it for that alone (no “bells and whistles” is a possible translation). I suppose the real whistle is “Krebs” – cancer to me and you.
Vive Le Moment goes big-time summer stupid
Filed under: Cigarette advertising | Tags: Gauloises, vive le moment
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re you 20 something and a bit warm? Do you live too far away from the beach or pool? Why not compensate by filling up the back of a pick-up truck with water and then jump into it with your clothes on with three equally motivated souls? Vive le Moment.
Next, are you in a really good mood and also have a cool scooter that you want to trash by attempting to ride it in a squ
at position on the beach with your mate standing up behind you? Albeit with a crash helmet on. (Is that required in France?). Might you do this because there is are some storm clouds in the distance? Good. Vive Le Moment.
Gauloises cashing in on the summer
I
t’s festival time! Break out the cancer sticks of choice: namely Gauloises. So, the latest in the long-running Vive campaign – 3-day festival, 2 nights in a tent, and a moment of freedom.
A few questions, if it is real freedom, why are the bearded men showering in their clothes? Are they shy? Actually, looking at it again, perhaps it’s raining – they are showering in the rain? The two be-tented people looking on seem to be have a great time watching a couple of tossers. Whatever the situation, they need to enjoy their moment of freedom. With Gauloises, be rest-assured, it won’t last.
Gauloises does carefree dancing in the street
Filed under: Cigarette advertising | Tags: Gauloises, Lucky Strike
Comments (2) So, Gauloises is rehashing some of 
the imagery of its Vive le Moment advertising campaign. New taglines. I have seen a newer version of the women with moustaches on railway stations without having the option of taking a photo. But the young couple dancing in the street is completely new to me. What is going on here? Tagline is “Old Love, rejoined, new fire”. Erm….ok. So, young couple break up and get back together again with new energy, hence the dancing in the street. Enjoy the moment, for sure.
What I am confused about here is the law on advertising in Germany. In my previous post on the subject, it was clear that negative images of the effects of smoking were explicit with the foetus in the ashtray. But here, with the exception of the small black writing at the bottom “smoking is deadly” (upgraded from “smoking can be deadly”), all is idyllic.
Luckies hoping we do not notice?
Filed under: Cigarette advertising | Tags: Camel, Gauloises, Luckies, marlboro
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I suppose that when the UK leaves the EU and Nigel Farage becomes PM at the behest of the US President, then cigarette advertising will be back on the streets of the UK as they are in Germany. The run up to Christmas is not the best time to see this particular species of advertising, but the Lucky Strike – Luckies – brand is loitering in U-Bahn Stations in Munich (left).
What is interesting about this one, notwithstanding its lack of imagination – good deal and thick, if my translation is up to it – is that it is forced to show something nasty on the front. Inside the black band on the packet is an ashtray with the ash forming the shape of a foetus. This is the first time that I have seen this on street posters. It raises the question as to whether the advertisers could have avoided this by not showing the packet? If they are able to do so, then this is an even more stupid billboard than I had first thought. If they cannot, how is the negative image going to be represeted on more alluring advertising such as that practised by Marlboro, Camel and Gauloises? I trust the answer will come like the answer to plenty of other potentially lethal questions (Trump, le Pen, Wilders) in the much-anticipated 2017!
The Gauloises naughty couple in a bath are back
Here’s a thing, this week I walked past a cigarette advertisement for Gauloises, as you do (in Germany, that is). I dismissed it as one that I already have cataloged and lampooned. But yesterday I was stood on the platform at a S-Bahn station in Munich and read the tagline on the displayed poster and thought perhaps this was not the original advertisement. And so it has proved (see below right). My take on the original was
that death by toxic tobacco seemed not to be enough for this couple, maybe a STD might help. This is because the tagline suggested they had just met and decided to have a bath together in a hotel room, as you do.
The revised tagline suggests that they already know each other and they have decided to have a bath together because of “stau in Badzimmer” – translated by me as congestion in the bathroom. I am wondering if this is evidence of the impact of this blog on the advertising industry. So shocked were they at my interpretation that they have reworked it to make the main characters seem a little less promiscuous? Or not.
It nearly slipped past me.
Be informed 
