Gauloises cashing in on the summer

It’s festival time! Break out the cancer sticks of choice: namely Gauloises. So, the latest in the long-running Vive campaign – 3-day festival, 2 nights in a tent, and a moment of freedom.

A few questions, if it is real freedom, why are the bearded men showering in their clothes? Are they shy? Actually, looking at it again, perhaps it’s raining – they are showering in the rain? The two be-tented people looking on seem to be have a great time watching a couple of tossers. Whatever the situation, they need to enjoy their moment of freedom. With Gauloises, be rest-assured, it won’t last.

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