Archive for the ‘Pall Mall’ Tag
Another way of getting your five-a-day?
Filed under: Cigarette advertising | Tags: Lucky Strike, Pall Mall
Leave a comment The virtues associated with e
ating vegetables and fruits are well known. It can be a bit messy all of that peeling, cooking, etc.
But at last the cigarette industry has come up with a much easier way of doing it. By smoking it. Or have I again misunderstood the meaning of BAT’s Cigarillo concept? Probably.
Cigarette advertising blooming like summer flowers
Filed under: Cigarette advertising | Tags: Camel, Lucky Strike, Pall Mall
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It is true, I did say it was quiet, not much doing on the cigarette advertising advertising front. Anything but, now. First up Camel (left). Sticking with the “Do your Thing” strapline here we have two relatively young people with (unlit) cigarettes in their mouths (always an unattractive image, surely?) doing their own thing. In line with the campaign more widely – and there are many examples elsewhere in this blog – the messa
ge is “Fuck off”?
Next up, Pall Mall is back with some fantastic tosh. Take “New Neighbour, New Friend” (right) as part of the “Enjoy the moment” campaign. How nice, meet on the balcony and be introduced by sharing a death stick. Most people do the introductions safely using an intermediary, such as a dog or cat.
Same campaign, same nonsense. Sorry about this one, it has been literally defaced, but none the worse for it. Strapli
ne is very clever: boring short holiday or long-time short holiday. I do not know whether this a a play on the old British saying that I know confuses German speakers. “What did you do on your holiday?” We did nothing”. “Great!” “How can doing nothing be anything but boring?” “Is doing nothing good?”
Finally, (un)Lucky Strike is back (right). Now this one is truly bizarre. And it is almost in line with the Pall Mall neighbours above. The innovation here is that the cigarettes are brown. Not great, I would ha
ve thought, but there you go. But added to that, there is now a Luck Strike dating app, “Cigarillo”, presumably for people with a death wish?
“Flaschendrehen trifft”, by my translation, is something like “meet by spinning the bottle”. Random? But to make it even stranger, if one looks at the packet with the “cigarettes are deadly” warning on the white block, one finds, “Wollen sie aufhören?” – “Do you want to stop smoking?” Mixed messages, at the very least.
Enjoy the Moment – the best advice ever from a cigarette firm
There has been a recent addition to the Pall Mall Enjoy the Moment campaign. Here we find two women, one with a cigarette, and a man giving the smoking woman a piggyback ride. The strapline “schon nach Hause” translates literally as “already at home”; naturally we enjoy the moment.
Pall Mall first with 2017 billboards in Germany
I arrived in Munich last night to the delights of Pa
ll Mall’s new campaign. The strap line is Enjoy the Moment. There are two posters doing the rounds – one of men (left) the other featuring a women and a man.
So, the scenario for the first one (left) is that the bloke on the left has lost a bet. The forfeit, however, is not what one might expect for a smoker, his life; rather the minor issue of his beard. I trust that his life ends in due course with ghastly lung 
disease.
The second one sees a woman in the foreground and a man in the background enjoying the rain (Pall Mall has a thing about women getting wet while smoking). “Schiet Wetter” goes the strapline (I think we can all translate that). Enjoy the moment. Two things I enjoy not very much. Being wet and cigarette smoke, other people’s,naturally.
Yet another fatalist Pall Mall couple
The couples Pall Mall campaign persists across one of only two European tobacco-friendly advertising countries, Germany (the other being Bulgaria, it seems). The latest example is compelling (left). Bearded man holding cigarette, woman with an eye partially closed tugging his hair with the tagline translating as ‘good moments savoured for longer’ (because the sticks themselves are longer than normal). She is really saying, I sense, “stop smoking and shave otherwise…” Before you know it, he’s in the cancer clinic.
Time to argue
I remember many years ago when I first went to Northern College in Barnsley in the early 1980s, many of the students smoked in class. This was allowed, at least for the first year of my studies. Bizarre to think about it now. One of the favourite brands at that time was John Player Superkings. Super meant, very large. As a consequence, they took longer for the smoker to finish. This enabled us passive smokers, more free pleasure.
Pall Mall seems to be visiting the past with a series of advertisement posters in Germany for their equivalent brand, Extra Cut (above left). The strapline translates, I think, as “about the taste, we can argue for longer”. Though the extremely intelligent and witty people at the ad agency don’t really think that the couple in the picture are arguing about the taste. One can tell by the expressions on their faces, I think. He’s just being a cad. She’s having a fag because he’s a cad. Never mind, there is always death to look forward to. That will give them something to argue about. Not much pleasure there.
More bearded men
JSP’s summer campaign seems to suggest that it is cool to be a hipster. Two such men take time out to kill themselves (or at least one of them, the other gets it passively). “Always easy going, never boring”, claims the strapline.
Talking about boring, what about Pall Mall (right)?
“tastes superior and longer” – the tobacco sticks seem to be longer in length than those of the competitors. This is a stripped down version of an earlier poster.
Cigarette advertising – Vive death
Filed under: Cigarette advertising | Tags: Gauloises, Lucky Strike, Pall Mall
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Munich’s Laim S-Bahn station is the place to see the most recent billboards featuring cigarette brands. Last night I saw two splendid examples; one for Pall Mall (left) and the other for that oh so French fun brand of death, Gauloises (bellow right). There’s also a Lucky Strike effort (below left).
Pall Mall move away from the Pall Mall sex couple and revert back to selling on the basis of those rather smart packages. The strapline does not translate very well, but let me try ‘way ahead on taste’. How would you know? Better than those coffee flavours by Lucky Strike?
Much more accessible is the Gauloises campaign, Vive le Moment! Here we have a bunch of blokes falling into a pool. Great fun. It’s a warm day, let’s fall into the pool and be cool and cooled. Better to drown than to die of cancer, I guess.
Finally, Lucky strike persists with the strikethrough campaign. “Lots of meaningless advertising” states the original. Strikethrough and you get some more meaningless advertising: “more content”. Yeah. Lethal chemicals. Keep up the good work.
Spring cigarette advertising campaigns in Germany
Filed under: Cigarette advertising | Tags: Camel, Gauloises, Pall Mall
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Cigarette advertisements in Munich are sprouting like spring flowers. Three brands are slugging it out on the streets, Pall Mall, Camel and Gauloises (making a welcome return to the narrative).
Pall Mall has gone monochrome with a set of posters featuring people who have amazing lives. Seemingly. These two loveable men, according to the caption, as I understand it, have very colourful lives already (hence the monochrome picture). The cigarette seems to help their
masculinity.
There is an equivalent for the women (right). These two sophisticates ask what are we to think of them? Not much. Really.
The French brand, Gauloises, has a similar approach with its ‘Vive le Moment’ campaign. Of course, this involves, like the competitors, living life to the full with cigarettes, a seemingly contradictory idea. Here we have two people having fun in a bath – though the cigarette is unsurprisingly absent. Somehow they have ended up in this situation having missed a flight and checked in to a different hotel. As you do. Both of them seem to have overcome their nicotine addiction and predilection to cancer in favour of sexually transmitted diseases.
There is an exclusively female take on this. Here they use their long tresses to create moustaches. Why would they do this?
Not sure. Maybe they should get to know the hairy men in the Pall Mall ad. Could be a good night of tobacco exchanges. Or not.
And then there is Camel, ‘untamed since 1913’. Colourful. A bit like gravestones. Quite fitting really.
Pall Mall and mature couples
Is this the new Pall Mall couple? The ageing hipster with his oh-so stylish beard. The 30 something woman with perfect teeth and nail-barred fingers wonderfully hosting a newly lit cigarette. And the strapline? Erm…more is not enough for us?
Is death not enough?
Be informed 