Be informed

Munich’s Laim S-Bahn station is the place to see the most recent billboards featuring cigarette brands. Last night I saw two splendid examples; one for Pall Mall (left) and the other for that oh so French fun brand of death, Gauloises (bellow right). There’s also a Lucky Strike effort (below left).

Pall Mall move away from the Pall Mall sex couple and revert back to selling on the basis of those rather smart packages. The strapline does not translate very well, but let me try ‘way ahead on taste’. How would you know? Better than those coffee flavours by Lucky Strike?

Much more accessible is the Gauloises campaign, Vive le Moment! Here we have a bunch of blokes falling into a pool. Great fun. It’s a warm day, let’s fall into the pool and be cool and cooled. Better to drown than to die of cancer, I guess.

Finally, Lucky strike persists with the strikethrough campaign. “Lots of meaningless advertising” states the original. Strikethrough and you get some more meaningless advertising: “more content”. Yeah. Lethal chemicals. Keep up the good work.