Be informed

Pall Mall’s spring advertising campaign goes into overdrive with the Pall Mall couple. (see posts 18/19 April) What is unusual about this campaign poster – in contrast to the others – is its lack of subtly. Here we have a young couple with intent. They share the source of ignition. Those cigarettes will be lit and smoked. And what’s more, there’s plenty more where they came from. Packs now have 30 sticks full of toxic chemicals. All for 7 Euros.

There is a certain double meaning – the strapline translates as ‘the taste victory’. I suspect the brand owners view this as a pact for life by the couple. There is no accounting for taste.