Lucky Strike strikes another hit in its strike-through campaign

DSCF1098 Back on the streets of Munich roars Lucky Strike with its strike-through cod cleverness. The pointless statement (left) “Einheitsgeschmack” translated as uniform taste (there are three varieties to choose from) is shortened to “Geschmack”, merely taste.2015-03-16 08.14.14

The cigarette machines offer additional opportunities for state-of-the-art advertising (right). “Ich hab meine Zigaretten mehr” translates as I have more cigarettes, becomes one cigarette more (customers get one extra free, seemingly). What an amazing brand!

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