Be informed

I arrived in Munich last night to the delights of Pall Mall’s new campaign. The strap line is Enjoy the Moment. There are two posters doing the rounds – one of men (left) the other featuring a women and a man.

So, the scenario for the first one (left) is that the bloke on the left has lost a bet. The forfeit, however, is not what one might expect for a smoker, his life; rather the minor issue of his beard. I trust that his life ends in due course with ghastly lung disease.

The second one sees a woman in the foreground and a man in the background enjoying the rain (Pall Mall has a thing about women getting wet while smoking). “Schiet Wetter” goes the strapline (I think we can all translate that). Enjoy the moment. Two things I enjoy not very much. Being wet and cigarette smoke, other  people’s,naturally.