JPS and those beautiful people

20150504_143351John Player Special is back on the streets in Germany with this oh-so-cool image of man and woman in a vintage convertible. The spirit of freedom comes through the tagline ‘always free, never pointless’. No, there is a real point to smoking. Never pointless, addictive and lethal. 20150504_144809

Meanwhile, Lucky Strike continues the case for tobacco as coffee (right). This time the strike-out of the text changes the meaning from being unapologetic or maybe audacious about the different taste to three (packets) that taste different (because of where the tobacco was grown). Get me the ad agency’s number!

3 comments so far

  1. […] the translation does not work, but JSP‘s latest “always upright, never overbearing/presumptuous” is a curious tagline. […]

  2. JSP does brash | Be informed on

    […] in Munich, I find cigarette advertising in rude health. JSP is back, relinquishing beautiful people and men with spanners, in favour of going for a brash 40 per packet, just to help the chronic […]

  3. […] One for longer. As a night? Even native speakers make no sense of it. This is no fun. Where are the beautiful people with cigarettes? Where are the people in bathtubs? The zest for life and inevitable death? The […]

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