JPS and those beautiful people
John Player Special is back on the streets in Germany with this oh-so-cool image of man and woman in a vintage convertible. The spirit of freedom comes through the tagline ‘always free, never pointless’. No, there is a real point to smoking. Never pointless, addictive and lethal. 
Meanwhile, Lucky Strike continues the case for tobacco as coffee (right). This time the strike-out of the text changes the meaning from being unapologetic or maybe audacious about the different taste to three (packets) that taste different (because of where the tobacco was grown). Get me the ad agency’s number!
Be informed 
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