Tobacco is now like coffee

2015-04-08 14.27.18Those of us who drink coffee do so with some idea about where it is grown and the kind of flavour that one can expect as a result. Some is fair trade, even.

Well here is the latest from Lucky Strike’s strike out campaign that attempts to move the brand to one of taste related to where the tobacco is grown. So, in the middle is the good old USA. Left, Columbia. Right, Brazil.

Surely next is not fair trade tobacco?

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