John Player Special innovation

In England the cigarette companies are lobbying hard against the proposal to force standard packaging. Their defence is that standard packaging would make counterfeiting easier and make the consumption of cigarettes even more dangerous than it already is. However, the current campaign for JSP in Germany shows how important the packaging can be. JSP packs now have an interesting innovation, GLIDE TEC. The poster (left) indicates that cigarettes are ‘dispensed’ when the pack is pressed at a particular point. The implication here is that this makes smoking even more sociable – seductive – as can be seen in the face of the woman on the billboard.

1 comment so far

  1. […] The current crop of cigarette billboards in Germany are interesting. JPS continues its “death is better value than you might think” campaign (left, apologies about the shadow; confirms it is summer, I suppose). JPS is a curious brand that seems not really to know what it stands for. For example, elsewhere in this blog are examples of JPS and young creative people as well as JPS innovative packaging. […]

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