Marlboro’s You Decide goes raddled old man

20160331_183858 Naturally I thought the point of advertising was to sell products. So, use beautiful people doing interesting things in the sunshine. Clearly, I am no marketeer. However, I need some guidance on the logic of Marlboro’s latest use of a raddled old man lighting up a cigarette (left). As for the strapline, will the world care what your name was (assuming he does not have too much life left in him)? No idea!

Marlboro has another You Decide poster current (right). This is more like it. Handsome, fit, bearded man with20160331_184704 cigarette looks into the camera. Another seemingly meaningless strapline, ‘Will you stay real’? ‘Will you turn into the raddled old man?’ strikes me as being more appropriate.

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1 comment so far

  1. […] is interesting about this campaign – and something that it shares with the Marlboro parallel “You Decide” campaign – is how unsubtle some of the images are. For example, the woman (right) who is in the […]


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