Be informed

A few weeks ago Marlboro started posting up their blank You Decide. posters (left) in that marketing ruse to spark interest. You Decide. what? An urban mystery that is compelling. The next installment is then eagerly anticipated.

The theme is now developing well across Germany and  presumably other territories where cigarette advertising is still permitted. Here are two examples. First, we are asked “Is up the only way?” in hand-written red letters. An image of a mature blond-haired woman accompanies the slogan.
Men, by contrast, are asked “How far is enough?” in similarly fonted writing. The man is modern urban figure courting a beard and sitting on what seems to be a wooden box.

OK, this is an unfolding narrative. There are more to come, for sure. Though, let me re-iterate, there is only one direction for smokers and this point is far enough. Quit.