You Decide, the new Maybe

20160312_170306A few weeks ago Marlboro started posting up their blank You Decide. posters (left) in that marketing ruse to spark interest. You Decide. what? An urban mystery that is compelling. The next installment is then eagerly anticipated.

The theme is now developing well across Germany and  presumably other territories wheredownload_20160326_101048 cigarette advertising is still permitted. Here are two examples. First, we are asked “Is up the only way?” in hand-written red letters. An image of a mature blond-haired woman accompanies the slogan.
download_20160326_100853Men, by contrast, are asked “How far is enough?” in similarly fonted writing. The man is modern urban figure courting a beard and sitting on what seems to be a wooden box.

OK, this is an unfolding narrative. There are more to come, for sure. Though, let me re-iterate, there is only one direction for smokers and this point is far enough. Quit.

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3 comments so far

  1. […] has another You Decide poster current (right). This is more like it. Handsome, fit, bearded man with cigarette looks into […]

  2. AE on

    Each time I see the ‘You Decide’ poster I am compelled to reply with:
    ‘Do you decide? Do you really?’

    • strassenbahn13 on

      I do my best to ridicule them but they just keep on pumping it out. What amazes me most is that the German government still endorses cigarette advertising. Why?


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