Be informed

The winning spring cigarette advertising campaigns in Germany are Vogue ‘made for women’ (pictured left – see also post 7 December 2013) and new to the competition, Camel, with their curious descent into primary colour packaging (below right). The recent Lucky Strike campaign is clearly having an interregnum.

Camel’s slogan translates literally, I think, as ‘now becoming colour’; though it may better translate into ‘now colourful’ with red, orange, yellow and green packets. Unfortunately, I’m not sure what the colours represent – they could be random colours or relate to a blend (I think it is the former). I suggest, however, that the packaging relates to how quickly or nastily the content will kill the consumer – with red being acute and green giving the smoker more time alive, though enjoying chronic ill-health?