Cigarette advertising, Summer 2012

On this ongoing topic, two new players have entered the advertising space with two different types of campaign. First the Parisien brand goes for the wacky, happy, let the packets say it all approach (left). Parisien is one of the British American Tobacco brands which is particularly popular in Switzerland. The advertising reflects the brand’s alignment with non-mainstream film directors such as Jean-Luc Goddard, David Lynch and the Coen Brothers. (Most of this detail is drawn from Wikipedia as I had never come across the brand before. I will see what else I can find.)

The second new brand has a very male image. This image shows five men enjoying themselves in some indoor dark place, perhaps some bar or club. Though there is light suggesting that they have come from a bright outside to be there. However, the headlines defy my german. Normal ist Montags Mädelsabend. Normal kann jeder. My translation would have it that Monday is girls’ night. Perhaps there is an accompanying campaign that would make the whole thing clearer as the Malboro ‘Maybe’ campaign has become?

Wikipedia notes that L&M is a product from the Altria Group, Inc., formally Philip Morris. It is an American brand that is very popular in Asia. It clearly has remarkable properties if this youtube advertisement from 2009 is anything to go by: http://www.youtube.com/watch?v=DoFlb3UsMJk Oddly, terminal cancer is not mentioned.

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