Lucky Strike’s ever curious campaign

download_20140413_221610[1]Lucky Strike’s approach to marketing its products in Germany is as curious as any. Take a statement, cut out some superfluous words (by putting a line through them so as not to render them illegible) and celebrate the outcome.

So the latest one – excuse the poor picture, but I take them, or ask others to take them when spotted – goes from zweifel, dass die anders schmecken? (doubt the difference in taste?) to zwei die anders schmecken (two that are different in taste). From a question to a statement. How clever.

See earlier post: 15 June 2013

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