Lucky Strike strikes another hit in its strike-through campaign
Back on the streets of Munich roars Lucky Strike with its strike-through cod cleverness. The pointless statement (left) “Einheitsgeschmack” translated as uniform taste (there are three varieties to choose from) is shortened to “Geschmack”, merely taste.
The cigarette machines offer additional opportunities for state-of-the-art advertising (right). “Ich hab meine Zigaretten mehr” translates as I have more cigarettes, becomes one cigarette more (customers get one extra free, seemingly). What an amazing brand!
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