Be informed

JSP’s summer campaign seems to suggest that it is cool to be a hipster. Two such men take time out to kill themselves (or at least one of them, the other gets it passively). “Always easy going, never boring”, claims the strapline.

Talking about boring, what about Pall Mall (right)? “tastes superior and longer” – the tobacco sticks seem to be longer in length than those of the competitors. This is a stripped down version of an earlier poster.