Be informed

I wish I was as advanced as the product developers at Marlboro (bottom rigtht) and Lucky Strike (left). Is this the innovation equivalent of vinyl to cassette in the music industry (i.e. not really)? So, there are new filters on the market delivering “a cleaner taste” (Marlboro does not even bother to accommodate the language of the smoker, in this case German) and mildness through a “new flow filter” (Lucky Strike).

It does seem that the designers of the Marlboro poster did not trial it properly. On this example, if the poster is not perfectly pasted on the billboard, it does not matter how advanced the filter, the cigarette itself seems a shade, what can I say, bent. Never mind, advanced cigarettes are just as effective at delivering death as their predecessors.