New death delivery method

download_20151017_132306I wish I was as advanced as the product developers at Marlboro (bottom rigtht) and Lucky Strike (left). Is this the innovation equivalent of vinyl to cassette in the music industry (i.e. not really)? So, there are new filters on the market delivering “a cleaner taste” (Marlboro does not even bother to accommodate the language of the smoker, in this case German) and mildness through a “new flow filter” (Lucky Strike).

It does seem that the designers of the Marlboro poster did not trial it properly. On this example, if thedownload_20151017_132325 poster is not perfectly pasted on the billboard, it does not matter how advanced the filter, the cigarette itself seems a shade, what can I say, bent. Never mind, advanced cigarettes are just as effective at delivering death as their predecessors.

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1 comment so far

  1. Filtered French chic | Be informed on

    […] JSP campaign in Germany leads on this and takes on Lucky Strike and Marlboro whose new filter, Advance, is advertised to build anticipation as if it was a Star Wars […]


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