Be informed

Camel’s more recent advertising campaign has celebrated its lethal qualities with primary colours and brand. With the “New Red and Blue” marketing it is back to the simplicity of presenting the product to camera. A man in a checked shirt holds a packet exposing the logo to the camera.

However, it seems that the marketeers have not been following this blog. The strapline “Next Camel Generation” beckons my normal scorn. Has the previous generation succumbed to cancer and heart disease?