A very German approach to advertising

I love wandering around cities. In my younger days and earlier travels, I did it because it was always cheap and, largely, did not require communication. I have got myself into a bit of bother doing this. One can find oneself alone on an uncomfortable street with the sun going down. Athens springs to mind.

In Munich, where I spend quite a bit of my time, I have a “favourite” street. Actually it is a busy thoroughfare – a four-lane highway to-and-from the centre. What I like about it is that it seems to sum up the real city. I come from a wholly unattractive city, so I am used to finding beauty in things that are not generally regarded as beautiful. It is not an attractive street – it has more petrol stations on it than you can shake a stick at. It is dotted with mid-range hotels. There are more pharmacies on it than in the whole of the UK. And it has advertising hoardings in abundance. When I want to check out the latest cigarette advertising (one of the main draws to this blog, I have to say), this is the place to go.

In recent weeks, the cigarette companies have been keeping a low profile. They have been rolling out posters from20150504_143351 earlier campaigns; for example, JSP (right). Yesterday, we were walking along this street to a supermarket, something which we do often. I was keeping my eyes peeled for cigarette advertisements, but saw nothing. However, I did see the poster for…a sex toy (above left). My partner was oblivious. But it just  hit me in the face. It is a clever one, too. It draws on football – the concept of “extra time” or “Nachspielzeit”. 15 per cent discount as well. Extraordinary.

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