Archive for the ‘Germany’ Tag

Cigarette Advertising

My blog used to be dominated by the Germans’ willingness to advertise products that are deadly, when most other countries had banned the advertising of cigarettes. But for many years I photographed what I saw on the streets and wrote a short derogatory commentary on the stupidity. There were many campaigns for all the major brands. One of my favourites was Gauloises’ Vivre le Moment (examples left and below right). You simply had to because the product will kill you. Take the moment, for sure.

Fewer readers come to my blog since the ending of cigarette advertising. I have not found a replacement topic that so attracts (admittedly I have not been trying too hard). But my recording of billboards was only for a short time. The history of these images and the campaigns behind them goes back much further. Every now-and-again someone puts together a portfolio of historical images that are compelling. And so it was yesterday in the Guardian newspaper under the heading: Shock of the old: 11 vintage, vaginal and downright dangerous cigarette ads.

Incidentally, the Germans still do things that are not allowed in other countries. The most shocking remains driving down the motorway at absurd speeds in cars that should not be on public roads.

Onward Marlboro Maybe

MaybeJan13The Maybe campaign goes on. New for 2013 is the poster on the left. In Marlboro Country, no doubt, the occupants of a car on the freeway gesture. I had to look up what the gesture actually means. It is called the Corna and seemingly has modern satanic origins; though in this poster it is more likely to mean “rock on”. If seen at a football match it may be an unpleasant gesture to the referee.

Suffice to say, the occupants of this vehicle are not ‘maybe’ers’. They know what they are about. Maybe.

Hand gesture info from http://www.languagetrainers.co.uk