Be informed

I have not been in the City for a few weeks, but the cigarette advertisers are turning to thoughts of spring. The cigarette billboards are popping up like spring flowers, unfortunately, not so fleeting.

So, here is the update: perhaps temporarily, Marlboro has adapted its “Maybe”

campaign to incorporate the “no additives” approach of Pall Mall and others. So gone are the young people;  now we have pictures of packaging and green leaves.

Pall Mall, meanwhile, continues with happy young people and greenery.

JSP has launched a new campaign called ‘Just Free’. I need to look into this, but the three protagonists in the poster (left) seem instrumental. They are doing something with intent; presumably their intent is not simply a desperate visit to the tobacconist to buy a packet of cigarettes?