Lucky Strike out Marlboros Marlboro

DSCF0504Since Marlboro’s controversial Maybe campaign (various examples on this blog), Marlboro has been pursuing a “without additives” approach. Dull if nothing else. Meanwhile Marlboro’s traditional territory, men in farming landscape with cigarettes, seems to have been reoccupied by Lucky Strike. Lucky Strike is still perfecting its strike-through approach (left). So we go from the main point of everything being right (Hauptsache-recht), to everything being real (echt), including the lung cancer. DSCF0505

To save on budget, as I imagine these fantastically clever strike-through slogans must cost a fortune to compose, they are using them twice (right).

DSCF0502Poor old Marlboro. But wait a minute, there is now a fight back (left). It is the Marlboro Frau wearing the lumberjack shirt, in a vehicle in the countryside with added no additives. Take me to the tobacconist.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: