Be informed

L&M has waded into the advertising space that is Germany. And the approach is the opposite of Lucky Strike. Lucky Strike has been dispensing with technology in favour of books and unmediated human interaction (see post 29 June, 2014). L&M celebrates technology. Bloke on his mobile, big smile, lit cigarette. The strap line, “far away and very close”. Hence the technology. He’s probably checking that his health insurance covers extreme sports such as smoking.