JPS does blue

I’m back in Germany for the first time in a month. I was not sure what I would find on the cigarette advertising front. Dominant at the moment seems to be JPS’s push into blue (a common colour used by e-cigarette manufacturers and mellow brands). The strapline says something like “enjoy without compromise”. Reading between the lines, does that mean it is not actually as good a proper killer cigarettes? This guy has a fantastic smokers’ cough! “Funky taste of dirt and hay”, he says. Twice. Whilst this review is priceless. I suspect he is not going to review cigarettes for a living any time soon. In fact, JPS have probably had a word with him already. Or at the very least given him a few packets of more potent “coffin sticks” to see  him off quicker.

I note that the current advertising approach where packets are the focus, the camera is angled to avoid the nasty graphic the manufacturers have to put on the front these days. This leaves the important branding visible. Still outrageous to see on street advertising.

 

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