Archive for the ‘online music marketing’ Tag

Why the release of a music track is not an event

David-Bowie_Chicago_2002-08-08_photoby_Adam-Bielawski-croppedI woke up yesterday morning to the Today programme on Radio 4 as usual to the ‘news’ that David Bowie would be releasing a new single at 0715 and that I would be one of the first to hear it if I stayed tuned. David Bowie is one of the formative characters in my life. I was listening to¬† him and buying both singles and albums from the age of 12. Though I have never seen him play live (coming from Hull, that is not surprising). The release of a new single (and video viewable on youtube) is of interest, especially as I am informed that the song has references to Berlin and hence his most creative period in the 1970s.

Bowie_videoIt worked a dream – the newspapers are full of it; Radio 4 had another go this morning with a couple of eminent fans eulogising Bowie much to the incredulity of the presenter, Sarah Montague (the story became more her incredulity than their eulogising). Again, whilst it is great to have some new music, it is not an event. It is not as though he made an appearance on the programme. It does not warrant the time given to it on a flagship news programme. It is again lazy journalism; manipulation marketing.

Radio 4 did not even play the song.

Picture of David Bowie by Photobra|Adam Bielawski, sourced from Wikipedia; screengrab from Youtube from music video