Jonathan Ives of Apple is talked at by James Naughtie
Knighted on 23 May, Jonathan Ives talked to James Naughtie of the Today programme on BBC radio 4. Notwithstanding the annoyance of James Naughtie with some of his fascile questions, there are some insights from the man about motivations for ‘making the very best products that we can’. He talks about the beauty in thing functioning intuitively as well as form and colour. He is delighted for others to be using Apple products. The designer’s job is becoming more complex and the consequences of getting it wrong have also escalated. Listen here
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