Apple and simplicity

BBC Radio 4 seem to be having a field day with Apple at the moment. Last week Jonathan Ives, Apple’s chief designer was interviewed, this week it is Ken Segall on simplicity. Segall was the man behind the ‘i’ in all Apple products. There are some interesting thoughts on the nature of perfection. But at the heart is the thought that a product portfolio is best kept short and the virtues of keeping the business running like a small business. Listen here.

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