Never smart, always square

download_20151015_195824Talking of John Player, here’s the latest offering from the JPS brand’s autumn campaign. As if smoking is not enough of a death wish, this bloke (wearing his suit and satchel) is smoking whilst on a skateboard on a busy road probably following lots of VW diesel cars just to show how cool he is. To make matters even worse for the brand, its own strapline is “Born that way…”  Indeed!

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