Camel tries to make its people more palatable?

I have been reporting that Camel’s “Do your Thing” campaign was all about putting some of the most unpleasant looking people on a poster smoking a cigarette – or threatening to. The campaign slogan could just as well have been “bollocks to you”.

The latest that I have found seems to be softening that with a woman sporting flowing long hair and who is either vigorously shaking her head or being confronted by a wind machine. Either way, “smoking is deadly” as the warning at the bottom maintains.

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