Be informed

I have been reporting that Camel’s “Do your Thing” campaign was all about putting some of the most unpleasant looking people on a poster smoking a cigarette – or threatening to. The campaign slogan could just as well have been “bollocks to you”.

The latest that I have found seems to be softening that with a woman sporting flowing long hair and who is either vigorously shaking her head or being confronted by a wind machine. Either way, “smoking is deadly” as the warning at the bottom maintains.

Camel’s Do Your Thing campaign is back. Apologies about the picture, but a sunny day and poster is stuck behind plastic. Not great for photography.

The approach is the same, however. Person with attitude looks to camera to say, “look at me, I don’t care about your or me, for that matter”. Curious approach to promoting the brand. What always seemed to me to express some kind of exoticism now seems to promote white nationalism!