Archive for the ‘Camel’ Tag
Too hot to smoke
Munich early summer is hot this year. Cigarette advertising is in a bit of a lull. I have to say that collecting these images is getting a bit boring and predictable, but readers predominantly visit this site to see them.
So, Camel is focusing on its colourful “untamed” (since 1913) angle. 
Certainly the camel is iconic and does not need the name to be recognisable. I have no idea how valuable it is as a brand in Germany. Very, I imagine, if these images are anything to go by.
Spring cigarette advertising campaigns in Germany
Filed under: Cigarette advertising | Tags: Camel, Gauloises, Pall Mall
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Cigarette advertisements in Munich are sprouting like spring flowers. Three brands are slugging it out on the streets, Pall Mall, Camel and Gauloises (making a welcome return to the narrative).
Pall Mall has gone monochrome with a set of posters featuring people who have amazing lives. Seemingly. These two loveable men, according to the caption, as I understand it, have very colourful lives already (hence the monochrome picture). The cigarette seems to help their
masculinity.
There is an equivalent for the women (right). These two sophisticates ask what are we to think of them? Not much. Really.
The French brand, Gauloises, has a similar approach with its ‘Vive le Moment’ campaign. Of course, this involves, like the competitors, living life to the full with cigarettes, a seemingly contradictory idea. Here we have two people having fun in a bath – though the cigarette is unsurprisingly absent. Somehow they have ended up in this situation having missed a flight and checked in to a different hotel. As you do. Both of them seem to have overcome their nicotine addiction and predilection to cancer in favour of sexually transmitted diseases.
There is an exclusively female take on this. Here they use their long tresses to create moustaches. Why would they do this?
Not sure. Maybe they should get to know the hairy men in the Pall Mall ad. Could be a good night of tobacco exchanges. Or not.
And then there is Camel, ‘untamed since 1913’. Colourful. A bit like gravestones. Quite fitting really.
Camel’s spring push
Camel seems to push its brands in January and February in Germany. The brand is sharing the approach of Marlboro, JSP, Pall Mall and others – focus on the brand, two varieties, clean packaging an asinine strapline. In this case, “Camel unplugged” captures that approach coupled with the familiar “Geschmack ohne verstärker” – essentially taste without additives, if my translating skills are in tact.
This campaign is clearly a winner because that august publication, the Cigar Journal, has verified the taste claim having compared 36 similar products. So there you have it. See you in hospital.
Be informed 